Job Description:
We are looking for an experienced Digital Marketing & Branding Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential, which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Job Responsibilities:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Experience Requirements:
- Proven experience as Digital Marketing & Branding Executive or similar role
- Excellent understanding of digital marketing & branding concepts and best practices
- Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Company Profile: ITCG Solutions Private Limited
We are one of the leading IT Solution providers in Gujarat as well as having presence in Maharashtra too. Incorporated in 1994, we have been evolved as a trusted Value Added Partner for number of satisfied customers across the above said territory.
We have been associated with leading global players like Microsoft, Adobe, Autodesk, Oracle, Symantec etc. & authorized sub distributor for Gujarat region for Sophos, NComputing, Dell-SonicWall, QNAP & Plantronics range of products.